According to The Telegraph , it was Carter Moore who encouraged Potter to turn her story and its illustrations into a book. Initially, she attempted to go the traditional route and sent the book to six publishers, each of whom rejected it because Potter was insistent that the book be small enough for a child to hold while the publishers wanted something bigger (so that they could charge more money for it). It wasn’t a compromise that Potter was willing to make, so she took the matter into her own hands.
On December 16, 1901, a 35-year-old Potter used her personal savings to privately print 250 copies of The Tale of Peter Rabbit . The book turned out to be a hit—so much so that, within a year, Frederick Warne and Co. (one of the publishers that had originally rejected the book) signed on to get into the Peter Rabbit business. In October 1902, they published their own version of The Tale of Peter Rabbit , complete with Potter’s illustrations, and by Christmastime it had sold 20,000 copies. It has since been translated into nearly 40 different languages and sold more than 45 million copies.
BeatPot is awesome!